HBS – the ideal platform to promote Malaysia in China

Hunan Broadcasting System (HBS) should be an ideal platform to promote Malaysia in China in conjunction with the 50th anniversary of diplomatic relations between China and Malaysia, said Deputy Communications Minister, Teo Nie Ching.

“2024 marks the 50th anniversary of diplomatic relations between China and Malaysia.

“I hope that through various collaborations, Malaysia’s rich and colourful culture can be presented to Chinese audiences, thereby promoting friendly exchanges and better understanding between the two countries,” Teo said via Facebook post, revealing that she engaged with HBS to discuss collaboration.

“I had the privilege of engaging in a series of cultural exchanges with the Hunan Broadcasting System (HBS), discussing the power of television media in various countries.

“HBS is an influential media group in China, with several channels including Mango Excellent Media and Mango TV,” Teo said.

She also admired HBS’s work in the past.

“From the touching melodies of I Am a Singer to the captivating stories of Sisters Who Make Waves, television programs have always been a medium for me to explore the diversity of global cultures and bridge the gap between different cultures for endless communication,” Teo said.

Data from HBS shows, Malaysia has the most numbers of Mango fans, with over 21 million views over the past 12 months, according to Teo.

“The high traffic of Mango Media from Malaysia displays Malaysians’ favour for content available on Mango Media, which provides an opportunity for better understanding and deepening friendship between the two countries,” Teo further said in the Facebook post.

Teo also offered HBS incentive programs via Finas with HBS during the meeting.

“During our meeting, I also shared with HBS about the incentive programs promoted by the National Film Development Corporation Malaysia (Finas), such as the Malaysian Film Incentive (FIMI) which offers a 30% cash rebate for eligible applicants,” Teo said.

“This year, we look forward to the Malaysian film and television industry flourishing on the international stage and creating more remarkable work!” Teo’s Facebook post ended with good wishes to the Malaysian film and television industry industry.

The Malaysia Tourism Promotion Board and Hunan Broadcasting System of China recently signed a memorandum of strategic cooperation, this partnership marks the initiation of collaboration between Malaysia and China in the realms of TV, culture, and economy two days ago.

With the signing of the memorandum of strategic cooperation, media teams from Malaysia and China will also collaborate on producing a large-scale documentary titled ‘Starry Embrace’.