Saudi Arabia lifts booze ban by 2026

Saudi Arabia is lifting its ban on booze in bid to draw in visitors by 2026 ahead of the FIFA World Cup 2034 and 2030 Expo.

The sale of wine, beer, and cider at licensed locations including five-star hotels, luxury resorts, and expat-friendly compounds is only meant in 600 tourist sites.

This sudden policy shift is part of Crown Prince Mohammad Bin Salman’s Vision 2030 drive to boost international tourism, lure foreign cash and shake off its teetotal image.

It is hoped that this shift would enable Arabia to compete with its rivals such as the UAE and Bahrain where drinking alcohol in tourist zones are allowed, reported The Sun UK Edition.

The goal, authorities said, “is to welcome the world without losing cultural identity — positioning Saudi Arabia as a progressive, yet respectful player on the global tourism map.”

The plan is set to roll out in 2026 — eight years before the World Cup kicks off — and comes amid growing pressure to modernise the Kingdom’s image.

The government insisted it is not free-for-all but rather the drinking is allowed in a controlled environment.

“Sales will only happen under controlled environments, with licensed service staff and clear operational rules in place to make sure alcohol is handled responsibly and respectfully,” a government statement read.

Spirits and hard liquor above 20% ABV will remain banned, with no sign of shops, takeaways or home brewing being permitted.