The Future of Influencer Marketing: What’s Next in 2025 and Beyond
Among the most definining shifts in 21st-century marketing is the rise of social media influencers (SMIs). Over the past decade, influencer marketing has evolved from a niche tactic into a core component of digital strategy. Today, brand partnerships with SMIs are growing by over 50% annually, underscoring their increasing value and impact.[1] As we look…