Myth Busting AI in PR: Why Tech Won’t Replace the Human Touch
NURUN NAJAH TARMIDZI When Bill Gates told Jimmy Fallon that artificial intelligence (AI) could eventually replace professionals such as doctors and teachers[1], it sparked global debate. These professions are deeply rooted in empathy, communication, and trust—mirroring the very essence of public relations (PR). AI is undoubtedly transforming PR by automating tasks, analysing data, and enhancing…